2020 September 16

Good Monsoon Season: A ray of hope for Rural Gold demand revival amid COVID crisis

Two-thirds of India’s gold demand comes from rural areas, where jewellery is a traditional store of wealth – a fact that is largely a reflection of India’s demographics. According to the World Bank, in 2019, 66% of India’s population lived in rural areas, down from 72% in 2010 and 74%

read more